TESLA Alliance at AGRO BELGRADE 2026: Advancing Agritech Partnerships between Serbia and BRICS Markets

Leadership of the TESLA Alliance participated in the region’s premier industry event, the Agro Belgrade 2026 international fair. The visit marks a strategic step in the Alliance’s mission to scale Serbian agricultural expertise across the BRICS nations.

The delegation focused on integrating innovation into traditional farming practices. A robust business program featured extensive high-level engagements, including consultations with Professor Nenad Đurić, Director of the Institute of Field and Vegetable Crops, and Zoran Radovanović, General Manager of Floriva and a leading authority on berry cultivation. Discussions centered on the international transfer of cultivation technologies and the export of premium nursery stock to BRICS markets.

Konstantin Naumov, Board Member of the TESLA Alliance:

"Agro Belgrade is more than just a trade fair; it is a strategic hub for the Balkan region. Our engagements with leaders in Serbian agricultural science and commerce confirm that local products and expertise hold immense potential for BRICS markets. We are proud to work alongside our partners in strengthening this technological bridge."

These negotiations have established the groundwork for several pilot projects launching this season. The TESLA Alliance continues to solidify Serbia’s position as a vital partner in the global exchange of agricultural innovation.